Lead Generation That Works
Social media works because you show up. That is primary. Social media is accumulative. Growth is exponential with a long runway. The reason for this is that over time, your valuable content can accumulate more followers, more audience.
Growth via social posts is often slow. The objective is to build an audience of people who value your business because you understand their business.
Start With a Landing Page
To get a flow of new leads, start with a landing page. Your future clients will want to know more if you clearly understand their pain points or problem. A landing page is your first impression — make it count.
Our landing pages start from $500, with an optional subscription for CRM integration. They are designed to capture attention and convert visitors into leads.
The Components of a Lead System
1. Landing Page
A landing page gets attention. Your future clients want to know more if you demonstrate that you understand their problems. Clear messaging, a compelling offer, and a simple call to action are all it takes to start building your list.
2. Lead Magnet
Solve a problem and give away the solution. Your future clients will know you can solve their problems, so they will want you to do it for them. A lead magnet could be a guide, a checklist, a template, or a short video — anything that provides immediate value in exchange for their contact information.
3. Email Newsletter
Subscribe to your newsletter where you share new ideas and methods for making your client acquisition funnel work and reduce costs. Regular communication builds trust and keeps you top of mind when they are ready to buy.
Automated Outreach with The Post Machine
The Post Machine is an automated lead generation tool that works from lead lists. It is fed by lists provided from Outscraper based on use case and location. Download your lead list as an XLSX file, open in Numbers or Excel and export as CSV, then upload to Post Machine.
Each lead item is used for research to compose the message. Select appropriate boilerplate (or create a new one in Post Machine), compose and send each email. It is a targeted, scalable way to reach potential customers who are already relevant to your business.
Personal Brand on Your Website
Social media posts by a company do not work as well as by individuals. Personal brand leverages the goodwill of your staff. It is a reflection of your work culture. Smart companies encourage personal brand, but social media is ephemeral. Your website is under your control. Personal brand on your website is a smart move.